With the explosion in the digital economy being able to read and write is a marketable skill. Almost everything we encounter online involves reading and writing to some extent. The decision to learn copywriting is not about learning to read and write. its about learning how to write correctly for the medium. The type of copywriting that we cover is focused on SEO and being able to write for design agencies and web developers.
There are several different styles when writing web copy. You will also discover that writing correctly and spelling correctly are important. The holy grail of SEO however is anti plagiarism. How to create different links, such as deeplinking for affiliates and external and internal links too. You will learn the difference between dofollow and nofollow links. As a bonus because writing good web copy is usually part of building backlinks, you will learn about backlinks too.
Ruth Richards-Hill is a digital evangelist, She believes that there is a place for everyone in the digital economy whether they left school with no qualifications, or they have a post graduate degree. Ruth brings ideas and resources together building an environment of empowerment and enablement. She runs a successful digital consultancy and works with corporates and small home business owners alike.