Creating copious amounts of content is often considered the single major step to online visibility. Ensuring that the traffic that you attract will convert is essential. The best way to convert your traffic to customers is to understand what makes people click. You can employ an analyst. However, once you understand the information that analytics programmes provide, furthermore how to use it, you will have a tight grasp on how your digital assets are working for you. The decision to learn google analytics will make online life much easier for you.
Although the course will take you through the process of how to learn Google Analytics it also teaches the use of other Analytics tools. The Google Analytics course offered by Google is free. What we do is teach you the terminology and the process. For a lot of people some of tuition goes over their heads and they lose track. Additionally, becoming a good analyst involves understanding several groups of backend data. Its not just about knowing and understanding the demographics (age, race, nationality and economic group) that your customers belong to. Its also about understanding what motivate them to click your links and also complete the checkout process.
The course will teach you a lot more. You will come to understand how to assess the competition. How to identify what they are doing wrong and to duplicate what they are doing right, but only to do it better.
It is really important that you complete the foundation course 30 ways in 30 days before getting started on this course. It will prepare you for all the modules in this course and give you a good head start.
Have a look at the 30 ways in 30 days blog. This blog is updated regularly together with the weekly newsletter. Subscribers to this course have access for 12 months. You will also receive notifications for any updates to the Kindle book, Blogging to the Bank.
Ruth Richards-Hill is a digital evangelist, She believes that there is a place for everyone in the digital economy whether they left school with no qualifications, or they have a post graduate degree. Ruth brings ideas and resources together building an environment of empowerment and enablement. She runs a successful digital consultancy and wotks with corporates and small home business owners alike.